One of the most important factors in promoting your small business is having a strong online presence which begins with a well designed website that reflects your brand’s image and message.  Your website should have a clear message of who you are and what your business is all about. It should be easy to navigate and responsive to the different devices your clients may use to access it. 

Expand your online presence by creating a blog where you can post about relevant information related to your business.  A blog is a great way to connect with your target audience and be more informal and personable than your business website.  A blog where you can create content related to your business will also increase your online search presence and direct traffic to your website. 

Social media is another valuable way to connect with your potential clients.  When developing your social media presence it is important to think about the nature of your business and your target audience to decide which social media platform best suits your business. If your business is highly visual and creative perhaps Instagram would be the best platform to focus your attention.  On the other hand, if you want your target audience to interact with your content, perhaps Twitter or Facebook may be more suitable platforms to focus your efforts.  

Whether through your website, blog or social media platforms, it is important to have a plan and be consistent in terms of the message you are sending about your company and your brand.  Keeping up with blog posts and social media postings can seem overwhelming at times, which is why it is important to develop a content calendar. This is a way to help you stay on top of your campaigns and make your online presence feel organic.

With a content calendar, you can plan and write your posts ahead of time so that each day (or week) you can simply copy and paste your content to post without having to labour over writing them each time.   

The small business marketing experts at Keen Directive can help you create and manage your online presence.  We offer a variety of services, everywhere from helping you get started to completely running your campaigns so that you can focus on other important aspects of running and growing your business.  

Another important addition to your small business marketing efforts is maximizing the effectiveness of your online presence by employing SEO (Search Engine Optimization) techniques.  The experts at Keen Directive specialize in running Google Ads and Google Analytics for your business. This has proven very effective for our clients by drastically increasing their number of hits to their small business websites which in turn lead to dramatic results for these businesses. 

The most important part of marketing for a business, small or big, is knowing your brand’s identity.  The leaders at Keen Directive specialize in helping business owners articulate their brand’s message and communicate it to appropriate target market in the most effective ways.